Automotive
Decision-makers in the automotive industry are facing unprecedented challenges. Trends such as Connected, Autonomous driving, Shared and Electrification (CASE) are causing fundamental shifts in both technology and business models. Former challengers such as Tesla or BYD are suddenly leading the race in strategic areas. And, moreover, destabilizing developments in recent years such as „deglobalization“, caused by geopolitical tensions, and accelerating climate change are forcing the car industry to reconfigure complex global supply chains and speed up the shift from internal combustion engines (ICEs) to electric powertrains for new cars.
So how to react best? Is a pure cost-cutting focus the answer? If not, what other options do exist? And how to exploit those?
Our analysis provides insights into the root-causes of today’s automotive crisis, provides examples on how to change the rules of the game and highlights opportunities on how play offense again.
